Monterey Fish Market
The Bay Area’s trusted source for fresh seafood since 1979
Independent. Local. Trusted.
Family-founded in San Francisco and still independently run, Monterey Fish Market has spent decades building direct relationships with fishermen and trusted suppliers so we can bring you seafood that is impeccably fresh, carefully handled, and sourced with respect for the oceans. Whether you’re shopping our Berkeley retail counter or ordering wholesale for a busy kitchen, you get the same quality we’ve been obsessed with since 1979.
Why Monterey Fish Market
Standards You Can Taste
Bay Area fishmongers with deep roots.
For over four decades, Monterey Fish Market has balanced small-shop service with big-picture buying power. We’re based in San Francisco and Berkeley, sourcing directly from local boats and responsible producers nationwide so we can offer an ever-changing selection of seasonal finfish and shellfish at fair prices.
Our team is made up of people who’ve cooked in restaurants, worked on the water, and spent years in the seafood industry. That experience shows in how we select, cut, store, and share every fish we bring across the dock.
Built on Dockside Standards
The values behind every catch we source, handle, and send out the door.
Uncompromising
Quality
We select, cut, and handle every fish with care so you get consistently top-grade seafood.
Responsible
Sourcing
We prioritize small boats, responsible fisheries, and methods that respect the ocean.
Food Safety
& Traceability
HACCP-compliant processes and clear paperwork from dock to door keep your seafood safe.
People Who
Know Fish
Our team of fishmongers & former cooks is here to help you choose, prep, and cook with confidence.
Come See What’s Fresh
From the boats we trust to the products we stand behind—this is what defines our market.
Hooked on Monterey Fish
What Our Customers Say
"The Monterey Fish Market has the freshest seafood you can buy in the Bay Area, ranking at the top with the Tokyo Fish Market. What sets the Monterey Fish Market apart is its focus on sustainable sources; each product is accompanied by a description of where and how it was obtained."
Darick T.
"I highly recommend Monterey Fish Market to everyone. They have an exceptional variety of seafood, all incredibly fresh. The staff at the market are extremely amiable and provide outstanding customer service."
Adil S.
"Great service, excellent source for local and sustainable seafood. Don't forget they have curb service if you order online. However, I prefer in-store when I can so I see what's new. "
Marti D.
"Trusty local fishmonger with an emphasis on transparent communication. Aside from the fresh fish selection, they also carry some luxury processed products like smoked or marinated seafood. Oysters and lobsters also available."
Tijmen H.
"I come here to buy live oysters. ALWAYS fresh and delicious. I've had them raw on the half shell, grilled, fried in a po'boy, any which way. I've never even had a single dead oyster in the many times I've been. Monterey Fish Market is a trustworthy source for top quality live raw oysters."
Stephen H.
"So helpful and friendly! Helped me pick the best option for a recipe and thoroughly cleaned for me. Great options for condiments and tinned fish too."
Jasmine F.
"I love this place. If you’re looking for the best seafood to buy this place is world class. Not only is it the freshest it’s the most sustainable you can get. They focus on trying to get local seafood, but everything you get is sustainable caught. Every local fish in season is for sale here and it’s all amazing quality.
Come here you won’t be disappointed."
Paul
R. D.
"Hands down THE freshest seafood in the east bay, coupled with super-skilled counter folks. They always offer me ice in the bag (or on occasion I'll request it). Doesn't hurt to keep the fish as cold as possible until you can get it home. My fish dishes compete with the best restaurants because the main ingredient came from here. Thanks Monterey Fish Co!"
Darius W.
"Some of the nicest folks and best fresh fish in the Bay Area are at the Monterey Fish Market. The sashimi cuts of salmon, hamachi, and tuna made for a memorable Christmas. The friendly fishermen were knowledgeable and willing to give recommendations to a novice like me who has never ordered raw fish or prepared sushi. Come here! Trust."
"The Monterey Fish Market has the freshest seafood you can buy in the Bay Area, ranking at the top with the Tokyo Fish Market. What sets the Monterey Fish Market apart is its focus on sustainable sources; each product is accompanied by a description of where and how it was obtained."
Darick T.
"Great service, excellent source for local and sustainable seafood. Don't forget they have curb service if you order online. However, I prefer in-store when I can so I see what's new."
Marti D.
Angus D.
"Probably the best fish mongers in the Bay Area. The fish is reasonably priced, and the quality is excellent. Short of buying fish from the fisherman, this is as fresh as you're going to get it.
They sell wet fish, shell fish, oysters, and have tanks of lobster and crab. They also have a small selection of smoked fish and other dried groceries you find in these types of stores.
Well worth the travel - highly recommended."
